3x Map-Pack Impressions Across Four Dental Locations in 90 Days
A multi-location dental practice
3x
Map-pack impressions
60
Days to first movement
4
Locations optimized
Background
The practice ranked well in its home city but was nearly invisible in the map pack for its three newer locations. New patients found the flagship clinic easily while the newer sites depended almost entirely on referrals and drive-by traffic.
The challenge
Four things were holding this local seo engagement back before the work started:
- Each location page was a thin duplicate of the homepage with the address swapped.
- The four Google Business Profiles were unmanaged, with inconsistent categories and photos.
- Reviews were arriving at the flagship location only, leaving the newer sites looking dormant.
- The newer locations had no local citations or links pointing at them at all.
The strategy
01
Rebuilt each location page around its own service area, staff, and patient questions instead of duplicated copy.
02
Overhauled all four Business Profiles and set up a simple review-request cadence the front desk teams could actually follow.
03
Built a small set of genuinely local citations and links per location, prioritizing relevance over volume.
The results
Map-pack impressions tripled across the three underperforming locations, calls from Google grew steadily, and the first measurable movement arrived inside 60 days. The compounding gains came from reviews and local links maturing over the following two quarters.
The proof
Analytics and Search Console screenshots appear here for verified client stories. This study is an illustrative example based on engagement types delivered across agency and freelance roles. When a verified, permission-based client story replaces it, this section will show the real traffic, ranking, and authority data behind the numbers.
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