A Jobs Marketplace Cut Index Bloat and Doubled Fresh-Listing Crawl
A jobs marketplace
70%
Index bloat removed
2.2x
Crawl of fresh listings
+55%
Organic applies
Background
The marketplace generated thousands of listings daily, and every expired job stayed live at its old URL forever. Google spent its crawl budget revisiting dead pages while new listings took days to be discovered, an eternity in job search.
The challenge
Four things were holding this technical seo engagement back before the work started:
- Expired listings outnumbered live ones roughly five to one in the index.
- New listings took three to five days to be crawled, missing their peak application window.
- Search and filter pages generated infinite low-value URL combinations.
- Location hub pages, the natural ranking targets, barely existed.
The strategy
01
Designed a listing lifecycle: expired jobs return a clear gone status after a grace period, with signals routing equity to their category and location hubs.
02
Built real location and role hub pages as the stable, rankable layer above the churning listings.
03
Restricted crawlable filter combinations to the small set with genuine search demand.
The results
Index bloat dropped by roughly 70% over four months, fresh listings began getting crawled more than twice as fast, and organic applications rose 55%. The hubs now rank steadily while individual listings churn beneath them, which is exactly the architecture a marketplace needs.
The proof
Analytics and Search Console screenshots appear here for verified client stories. This study is an illustrative example based on engagement types delivered across agency and freelance roles. When a verified, permission-based client story replaces it, this section will show the real traffic, ranking, and authority data behind the numbers.
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