Topic · 2 guides

E-commerce SEO guides

Category pages, faceted navigation and catalogue structure.

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Nov 2026Last updated

Boutique clothing racks arranged by category, illustrating e-commerce category page structure

E-commerce Category Page SEO: How to Optimize Your Most Valuable Pages

How to optimize e-commerce category pages: keyword targeting, titles, helpful content, crawlable products, filters, internal links and structured data.

Nov 5, 2026 · 4 min readRead →

Clothing store racks organized by style and color, like filters on an e-commerce category page

E-commerce SEO

Faceted Navigation SEO: How to Control Filters Without Losing Rankings

How faceted navigation creates crawl and duplication problems, which filters to index, and how to control the rest following Google guidance.

Nov 5, 2026 · 5 min readRead →