SEO guides from the person who does the work.
Practical answers on technical SEO, local search, e-commerce, content and AI search. Written from what I actually check, fix and recommend for clients.
Local SEO for Service Area Businesses: How to Rank Without a Storefront
How service area businesses rank in Google Maps, how to set up a hidden-address profile, and how to extend visibility across your service area legitimately.
Google Business Profile Optimization: A Step-by-Step Guide
How to optimize a Google Business Profile for the map pack: categories, reviews, photos, website alignment, and the mistakes that cause suspensions.
Internal Linking Strategy: A Practical Guide to Better Rankings
Why internal links matter, the seven steps to build an internal linking strategy, anchor text rules and the mistakes that waste link value.
Search Intent in SEO: How to Identify and Match It
The four types of search intent, how to read intent from the results page, and how to build pages that match it for Google and AI search.
Keyword Cannibalization: How to Find and Fix Competing Pages
What keyword cannibalization is, how to find it in Search Console, five ways to fix it, and how to stop it happening again.
Website Migration SEO Checklist: How to Move a Site Without Losing Traffic
A phase-by-phase website migration SEO checklist covering benchmarks, redirect maps, staging tests, launch day and post-launch monitoring.
Crawled – Currently Not Indexed: What It Means and How to Fix It
Why Google crawls a page but does not index it, how it differs from Discovered - currently not indexed, and a six-step process to fix it.
SEO Audit Checklist: A Step-by-Step Process for 2026
A step-by-step SEO audit checklist ordered by impact: indexing, rendering, architecture, on-page, content, performance, authority and prioritization.
How Much Does an SEO Audit Cost in 2026? Pricing Tiers Explained
Real SEO audit price ranges for 2026, what each tier includes, what drives cost, and how to tell whether a quote is fair.
What Does an SEO Consultant Do? Role, Deliverables and When to Hire One
What an SEO consultant actually does, the deliverables you should expect, how consultants compare to agencies, and how to evaluate one before you sign.