SEO guides from the person who does the work.
Practical answers on technical SEO, local search, e-commerce, content and AI search. Written from what I actually check, fix and recommend for clients.
Canonical Tags: How rel=canonical Works and When Google Ignores It
How to use rel=canonical correctly, how it compares with redirects and why Google sometimes picks a different URL.
Robots.txt Guide: What to Block, What Not to Block and Common Mistakes
What robots.txt can and cannot do, which URLs to block, how to handle AI crawlers and how to avoid site-wide mistakes.
XML Sitemap Best Practices: What to Include, Limits and Common Mistakes
How to build a clean XML sitemap that helps Google discover the right pages, and the mistakes I find most often in audits.
Core Web Vitals Explained: LCP, INP and CLS Thresholds and How to Fix Them
What LCP, INP and CLS measure, the thresholds to pass, how much they matter for rankings and how to fix common problems.
Seasonal SEO: How to Plan Content Around Your Busy Season
How to time content and page updates so you rank before demand peaks, with examples for seasonal service businesses.
Google Local Services Ads vs SEO: Which Is Better for Service Businesses?
A side-by-side comparison of Google Local Services Ads and local SEO, and how service businesses can use both.
Location Pages SEO: How to Create City Pages That Rank Without Doorway Content
How to write location and service area pages that are genuinely local, rank in their area and stay clear of doorway page problems.
Local Citations Explained: What They Are and Which Ones Still Matter
What local citations are, which listings still matter in 2026 and how to clean up inconsistent business details.
How to Get More Google Reviews: A 7-Step System That Follows the Rules
A practical review request system for local businesses, with templates and the Google and FTC rules you need to follow.
Local SEO Checklist: A Prioritized Step-by-Step List for 2026
The local SEO steps I work through for clients, in priority order: profile, citations, website, reviews and local authority.